Increase your CP ELR
with Fixed Ops
Data Engine

Price Optimization for your Fixed
Operations Service Department 

The Wooden Automotive solution focuses on optimizing Fixed Ops labor and parts pricing, ensuring pricing compliance, and addressing price erosion to help you increase your CP ELR. Typical dealers see significant results within 90 days. 

Obstacles to Maximizing
Your Revenue Potential

Pricing Issues

Setting and maintaining the ideal price to balance customer retention and profitability is a challenging endeavor. Dealerships often struggle with limited market insights, making it difficult to price services competitively without risking repeat business or losing potential customers. This is where price optimization becomes essential!

Impact on ELR

Understanding the impact of work-mix on an optimized CP ELR can be complex. Ensuring that technician times align with labor rates across all services is a significant challenge. Dealerships often lack the resources and tools to effectively monitor these metrics, resulting in numerous small pricing discrepancies that collectively lead to substantial revenue losses.

Inconsistent Warranty Filing Practices

Without access to accurate data and business intelligence tools, dealerships lose out on potential revenue from proper warranty labor and parts filings. Frequently, unnoticed gaps in customer pay processes can limit markups and approvals, impacting overall profitability.

Process For Success

Optimizing Customer Pay Effective
Labor Rate (CP ELR) Pricing

Wooden Automotive assists our customers in strategically optimizing customer pay labor rates, pricing matrices, packaged menu pricing, and parts pricing to maximize revenue without losing business. Finding the “perfect price” relies on analytics and market intelligence—tools you can access through Fixed Ops Intel™.

Pricing Consistency Assurance

Once your pricing structure is optimized, our team supports Service Management in ensuring compliance among service advisors and technicians. We deliver daily data and reporting tools that uncover hidden issues and provide transparency into every transaction.

Work-mix Transparency

Gaining insight into your five categories of work-mix is the first step toward managing pricing compliance, flat rate times for technicians, and discount allocations. Wooden Automotive simplifies this process, enabling your Service Department to easily monitor your work-mix—a task that would otherwise be highly complex.

Take your Auto Service
Department revenue to a whole new level.

Unlock the power of Fixed Operations Software and lead the way towards more profit.